• muse

10 Quick Tips to Grow Your Online Platform

Updated: Jun 1

1. Be present and personable

It is so important as an online influencer to connect with your audience. Your platform is so much more likely to grow and expand if your followers feel as if you genuinely care about getting to know them! Reply to comments, like their posts, and engage with them. This can make all the difference in growing your account.

2. But not too personable…

Although it is incredibly important to engage with your followers, they also don’t want to be bombarded by your presence on their social media accounts. This is why it is so important to find the right balance of engaging with followers but not coming on too strong.

3. Ditch the fake façade

One of the most important things you can do to gain followers is to be relatable, real, and fully yourself. Although putting on a fake façade sounds initially appealing, being true to yourself is exactly what the people want to see, your bad days and all.

4. But “glamming out” is cool too

Although showing your bad days and being real with your followers is incredibly important in connecting with them, portraying a variety of real-life and glam is important too. Being personable and real is awesome, but it’s important to remember why your followers are there in the first place and to provide them with the fun content they followed you for.

5. Listen to your audience

Listening to your audience’s wants and needs will help them feel appreciated and ultimately help you grow your platform. One of your priorities should be to provide them with the content that they are asking for!

6. But also take initiative..

Although creating content that your audience wants is important in connecting with them, it is also incredibly important to take initiative and create new and fun things for them. Taking initiative and starting new things will show your audience that you are on top of it!

7. Stay consistent

In many ways, it is very important to be consistent with your online platform. Having a consistent posting schedule and follower interaction will surely help your platform grow!

8. But variety is important too…

In addition to consistency, you don’t want your platform to be so mundane that your followers get bored. This is why having a variety of content is also key! Also holding a variety of content means that there is a greater chance to appeal to more individuals, which will help you grow!

9. Use hashtags!

Hashtags are one of the best ways to get your content out there, which is exactly what you want in order to grow your platform!

10. But there is a right way to do it….

There is definitely a right and wrong way to use hashtags on your posts. Educate yourself on how to use hashtags in a way that is most efficient in reaching as many people as possible. Catch next week’s blog on “how to kill the hashtag game” if you would like to learn just how to do this!


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